Broadcasting And Programing
Beginning of paper
Steiner's Model
Steiner's model on programming preferences and broadcasting choices tries to
show how stations come to the conclusion of what programming to show. This model
goes on the assumption that broadcasters will go after the largest audience
possible.
Going on the information given about t ....
Middle of paper
.... station A would start to broadcast
soaps. By show soaps, it would capture a market of 2600 viewers. All viewers
would watch because soaps is their first choice or it is their second choice but
their first is not available.
The FCC then offers a license to station B. After examining the audience sizes,
stations B also starts to show soaps. By programming to this audience, it splits
the soaps market with station A and both of them have 1300 viewers.
Station B does not pick another pro ....
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Word count: 1857
Page count: 7 (approximately 250 words per page)
