The Advantage Of Commercials
Beginning of paper
It began in the early 1940's and to this day still is in many of our
lives, even more so then before. It's the TV that I'm referring to. The TV
started only as only musicals on it,. But eventually proceeded up to today's
oriented world, with movies, sports, and violence. Today more than 98% of a ....
Middle of paper
.... TV commercials are
like direct mail because it comes directly to the consumer in his or her house.
It is like the radio because TV has to have sound to make it powerful impact.
It is also similar to print or newspapers because TV is able to show the product
alone, in a setting, or in use. Finally, unlike any other advertising vehicle,
TV can portray the object in motion while the other forms of media cannot.
TV is believable mostly because of the old of "seeing is believing" an
th ....
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