MTV And The Madonna Phenomenon
Beginning of paper
"Madonna's intuitive grasp on the televisual world in which we live- of
the medium's possibilities for engaging spectators in diverse ways- that in part
accounts for her success. She is the supreme television heroine." (E. Ann Kaplan
271)
"What are the main theories which we have studied ....
Middle of paper
.... as seen in both Kaplan's as well as in John Fiske's article on
British Cultural Studies.
In order to properly explain how the “Madonna Phenomenon” has become
such an important concept in media studies, one must look first at how
influential MTV (music television) has become in the last decade. MTV addresses
the “desires, fantasies, and anxieties” of young people(Kaplan 270) who have,
like myself, grown up in a decade when all the traditional institutions and
theories ....
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Word count: 2157
Page count: 8 (approximately 250 words per page)
