BONGO.. Always American Made - Analysis Of Bongo Jeans Ad
Beginning of paper
Jim Burnett
This ad for Bongo jeans is from the April issue of Seventeen
magazine. The ad gives no written description of the product. Only symbols
and hidden messages are used to draw in the reader and stir up interest in
the product.
There is an attractive young couple engaged in what appears t ....
Middle of paper
.... with a look of
confidence and achievement on her face. She obviously knows that her hand
is a winner, and that her companion will soon be without even his shoes.
On the table are two glasses of milk. This is one of the most
powerful images in the ad. I believe they are there to counteract the
sexual overtones and idea of risk-taking in the ad. Milk is included as if
to say, "Even though these two young people are probably going to have sex
when the game is finished, they are wholesome ....
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Word count: 550
Page count: 2 (approximately 250 words per page)
