Commercial Radio As Communication
Beginning of paper
From what I have understood, the reading defines communication, based on broadcasting and listening, as a "significant component of social action" which in a way, disregards purpose, innovation, medium of expression and the audience. These four issues that commercial radio neglects are essential t ....
Middle of paper
.... something to talk about. It allows them to share knowledge and meanings.
As I have learned from the reading, commercial radio disregards communicative purpose. It does so because commercial radio does not consider communication as an end. Rather, it views communication as an instrument to be used in achieving an end which, is money. Every movement made by the broadcasters is directed towards this one goal. Any action done beyond what is necessary for this motive is deemed superfluous.
S ....
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Word count: 1175
Page count: 5 (approximately 250 words per page)
