Tobacco Advertising Makes Young People Their Chief Target
Beginning of paper
Everyday 3,000 children start smoking, most them between the ages of 10 and
18. These kids account for 90 percent of all new smokers. In fact, 90 percent of
all adult smokers said that they first lit up as teenagers (Roberts). These
statistics clearly show that young people are the prime target in ....
Middle of paper
.... product
is harmless, but cigarettes are not harmless. They have to know that their ads
are influencing the youth under 18 to begin smoking"(Breo). Researchers at the
Medical College of Georgia report that almost as many 6-year olds recognize Joe
Camel as know Mickey Mouse (Breo). That is very shocking information for any
parent to hear.
The industry denies that these symbols target people under 21 and claim that
their advertising goal is simply to promote brand switching and loyalty. Many ....
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Page count: 3 (approximately 250 words per page)
