Emotional And Rational Appeals
Beginning of paper
Abstract
In many studies, data has been led to suggest that rational messages may
encourage the generation of content based cognitive responses and lead to
attitudes heavily influenced by these cognitions. Studies have also led to
suggest that people in negative moods are affected by the quality o ....
Middle of paper
.... University of California
at Santa Barbara, 184 students received partial course credit in return for
their participation. Subjects in the experiment were assigned to the cells of a
2(positive or neutral mood) x 2(emotional or rational message type) x 2(strong
or weak argument quality). Subjects were in groups of two to six.
After this step was established, eight messages in approximately equal
length were developed. Each message contained six arguments that were either in
favor or again ....
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Word count: 376
Page count: 2 (approximately 250 words per page)
