Many Advertisements Use Codes To Convey A Fairy Tale To Consumers
Beginning of paper
,
usually resulting in a happy ending. This occurs at the expense of the price
and means being set aside. Most advertisements rely heavily on visual props
and sometimes on text to convey their meaning. These codes are open to many
interpretations. This ad is no exception. It uses the visual c ....
Middle of paper
.... stands out because it does not fit the pattern of
chronological order. Wizards of the Coast and Microprose, the advertisers, use
this purposely by drawing attention to the computer and consequently the
computer game. The computer falls into another pattern. This pattern goes in
the same order, clock-wise, but alternates between Magic (the game) and
something pertaining to the background of the game. The next objects are tarot
cards and a spell book, both of which follow the patterns. ....
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Page count: 3 (approximately 250 words per page)
