Sex In Advertising
Beginning of paper
There is no dispute over the power of advertising to inform consumers of the various available products, and in today's economy, effective advertising is essential to a company's survival. The purpose of advertising is to convince people that a particular company's product is better than their comp ....
Middle of paper
.... to female stereotypes include comfort, family affection, tenderness, fear, romance, generosity, and sensory pleasure.
Advertisers, therefore, use actors or actresses who can trigger an emotional response from one of the above-mentioned attributes, encouraging the consumer to buy the product. Since effectiveness is gender linked, demographics play an essential role in determining which sex will buy the product. In the average home, women are the purchasers of household products, such as food ....
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Word count: 1678
Page count: 7 (approximately 250 words per page)
