Hondas Merketing Strategy
Beginning of paper
Marketing of Honda motorcycles in the USA
The American Honda Motor Company was established as a subsidiary by
Honda in 1959. During the 1960's the type of motorcycles brought by
Americans underwent a major change. Motorcycle registrations increased
by over 800,000 in five years from 1960. In the ea ....
Middle of paper
.... market share loss and profitability declines an the scale economy
disadvantages in technology, distribution, and manufacturing.
The BCG report showed that success of the Japanese manufacturers started
with the growth of their own domestic markets. The high production for
domestic demand led to Honda experiencing economies of scale as the cost
of producing motorbikes declined with the level of output. This provided
Honda to achieve a highly competitive cost position which they used to
....
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Word count: 1663
Page count: 7 (approximately 250 words per page)
