Etrade
Beginning of paper
Provider of online investing services. It has established a popular, branded destination Web site for self-directed investors. It offers automated order placement and execution, along with a suite of products that can be personalized. (Dow Jones Interactive)
As of September 30, 1999, had 1,551,00 ....
Middle of paper
.... financial services. This strategy involves: .
*leveraging the powerful brand of E*TRADE to increase new customer accounts and assets held in customer accounts by offering a unique and compelling online experience;
*providing the broadest range of high value-added tools, products and services;
*enabling "anytime, anywhere, anyway" access, worldwide, to actionable information;
and
*integrating a broad-based digital financial media strategy with existing product and service offerings
(1 ....
------------------
Word count: 1611
Page count: 6 (approximately 250 words per page)
