Gender Roles In Moderen Advert
Beginning of paper
Commercials on television tend to portray stereotypical roles of gender. ³The effect of television imagery can be particularly consequential in modern industrial societies like the United States, where 98% of households have at least one television set and the average American watches over 30 hour ....
Middle of paper
.... self-confident, and ambitious; while women are seen as dependent, subjective, passive, not competitive, lacking self-confidence and ambition²(Coltrane, Adams 1997, 325).
Women / mothers are more likely to be watching television during the day, therefore advertisements tend to target the typical American housewife(Craig 1992, 209). During soap operas commercials go beyond matching a product aimed at a housewives particular needs, they portray stereotypical roles they should sustain. Daytime a ....
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Word count: 1396
Page count: 6 (approximately 250 words per page)
