Advertising And Promotion Camp
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Advertising & Promotion Campaigns of Coca-Cola in the European Union
Executive Summary                1
Coca-Cola, which was named Beverage Industry's 1999 Company of the Year, has embraced a decentralized operating philosophy, recognizing that each market in which they operate has "different deman ....          
Middle of paper
....  for each targeted country.  Such pan-European advertising is becoming increasingly popular and common. 4   This strategy has built a strong global brand awareness not only in Europe but throughout the world.  Based on this strong brand awareness, Coca-Cola tailors each ad to a specific country to achieve global sales success through local penetration. 
EU Promotional Campaigns         2
Coca-Cola uses a multitude of promotional vehicles to attract new coke drinkers and retain current ones ....          
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 Page count: 11 (approximately 250 words per page)