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Advertising And Promotion Camp

Beginning of paper
Advertising & Promotion Campaigns of Coca-Cola in the European Union Executive Summary 1 Coca-Cola, which was named Beverage Industry's 1999 Company of the Year, has embraced a decentralized operating philosophy, recognizing that each market in which they operate has "different deman ....

Middle of paper
.... for each targeted country. Such pan-European advertising is becoming increasingly popular and common. 4 This strategy has built a strong global brand awareness not only in Europe but throughout the world. Based on this strong brand awareness, Coca-Cola tailors each ad to a specific country to achieve global sales success through local penetration. EU Promotional Campaigns 2 Coca-Cola uses a multitude of promotional vehicles to attract new coke drinkers and retain current ones ....

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Word count: 2785
Page count: 11 (approximately 250 words per page)

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