Corporate Strategy
Beginning of paper
With reference to the Honda case study and also drawing on other examples from the Critical Issues course, what are the key theoretical and methodological issues in drawing general lessons from case studies of success?
History is subject to interpretation; so are business successes and failures. H ....
Middle of paper
.... [Foucault].
In 1946, the Honda Technical Research Institute was established by Sochiro Honda and his partner, Takeo Fujisawa. Having succesfully established itself in the Japanese market, Honda entered the US market in 1959. By 1960, its Supercub model was highly successful. They then created a highly effective as campaign based on "You Meet the Nicest People on a Honda". By 1964, it has dominated almost half of the US market. Later in that year, it required cash on delivery of shi ....
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Word count: 851
Page count: 4 (approximately 250 words per page)
