Marketing In Japan
Beginning of paper
Japan has been an attractive destination for foreign business, and progressive businesses are aware that they need a presence there. Some of the walls that have protected Japan against foreign entry have been crumbling away, thus making Japan more accessible to foreign business. By 1998, only abo ....
Middle of paper
.... a supply relationship with a Japanese firm (exporter).
Enter into a licensing arrangement.
The dominant form of ownership amongst American business operations located in Japan is 100 percent ownership. However, as a measure of testing the waters, many American businesses opt for a joint venture as a vehicle to entry. If this strategy proves to be successful, then there is a strong tendency for firms to strengthen control over business in Japan. When this decision ....
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Word count: 583
Page count: 3 (approximately 250 words per page)
