Persuasion 2
Beginning of paper
Persuasion is the force exerted to influence behavior that includes a reflected change in attitude. Everyday we are bombarded with messages from people who wish to influence our behavior and attitudes. Persuasion can be used to accomplish good as well as bad, though, in my paper I will refrain from ....
Middle of paper
.... by the peripheral route. In advertising a combination of the two is common and effective. Computer ads rely primarily on the central route, because their target audiences are perceived as highly analytical. Promotion for alcohol and tobacco products employ the peripheral route because they wish to draw attention away from the possible negative effects that they are, in reality, associated with. To truly understand the effects of persuasion it is necessary to break the act down to its sm ....
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Word count: 1412
Page count: 6 (approximately 250 words per page)
