Persuasion Theories In Adverti
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We are bombarded daily with a variety of communicative devices that attempt to influence our thoughts, behaviors, and attitudes in some way. The primary role of this advertising methodology is to persuade, to change the way we construct a certain meaning in our head. Persuasion is a very pow ....
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.... and actions. One such strategy is the source used to transmit their message. We, as consumers, judge the source and formulate an opinion about the product based partly on their representation of it. There are three main categories, or source characteristics, we use to analyze a source, credibility, similarity and attractiveness. In this ad for Ortho Tri-Cyclen the source is the young woman who serves as a spokesperson for the company. I will use the characteristics mentioned above to ....
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