Effects Of Advertising
Beginning of paper
Advertising promotes more than mere products in our popular culture. Because images used in advertising are often idealized, they eventually set the standard which we in turn feel we must live up to. Advertisements serve to show us what the ideal image is, and further tell us how to obtain it. Adve ....
Middle of paper
.... by setting ideals, not only sell their products, but in fact reaffirm traditional gender roles in mainstream America.
Women portrayed in sexual ads are depicted as objects and commodities, to be consumed by men for visual pleasure and by women for self-definition. Any depiction of a woman in scant clothing ultimately makes her look vulnerable and powerless, especially when placed next to a physically stronger man. Studies show that advertisements will concentrate primarily on a woman's ....
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Word count: 659
Page count: 3 (approximately 250 words per page)
