Effective Listening
Beginning of paper
In a monthly marketing meeting, the marketing manager wants 5 of his staffs to conduct a research on market share on 5 different areas. Each staff is assigned a territory. The manager rejects, one month later in the same meeting, one of the 5 reports because the research is on the wrong territory.
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Middle of paper
.... (Nichols and Stevens 1957, p.6, Werner 1975, p.26). However, listening is not a skill that most people perform well. Studies show that people do not listen effectively. On an average, people listen only at 25% efficiency (Nichols and Stevens 1957, p.ix).
It is difficult to define listening, but generally it can be defined as " a receiver orientation to the communication process; since communication involves both a source and a receiver, listening consist of the roles receivers play in the co ....
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Word count: 1841
Page count: 7 (approximately 250 words per page)
