INTEL Knows Best? A Major Marketing Mistake
Beginning of paper
INTEL Knows Best? A Major Marketing Mistake
Problem Statement
When Thomas Nicely, a mathematician at Lynchburg College in Virginia, first
went public with the fact that Intel's new Pentium chip was defective Intel
admitted to the fact that it had sold millions of defective chips, and had known
abou ....
Middle of paper
.... weeks after Mr.
Nicely went public, IBM, a major purchaser of Pentium chips, stopped all
shipments of computers containing the defective Pentium chips. Intel's stock
dropped 5% following this bold move by IBM. IBM's main contention was that it
puts its customers first, and Intel was failing to do this.
Intel's handling of this defective chip situation gives rise to many
questions. During the course of this paper I will address several of them. The
first of which is how did a company w ....
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Word count: 1773
Page count: 7 (approximately 250 words per page)
