Dell Computer Corporation
Beginning of paper
The marketing concept that has proven to be the most successful for the also happens to be their business. The differentiated marketing: different buyers, different strategies. The bold-concept – direct customer contact – has made Dell one of the most successful companies of the 1990s.
Throu ....
Middle of paper
.... and computing software through its DellWare program.
Nearly two-thirds of Dell’s sales are to large corporations, government agencies and educational institutions. Dell also serves medium and small business and home-PC users.
Dell’s award-winning customer service, industry-leading growth and financial performance continue to differentiate the company from competitors. At the heart of that performance is Dell’s unique direct-to-customer business model. “Direct” refers to the c ....
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Word count: 1036
Page count: 4 (approximately 250 words per page)
