Cola Wars
Beginning of paper
The Wall Street Journal recently did an article on how the soft-drink
battleground has now turned toward new overseas markets. While once the United
States, Australia, Japan, and Western Europe were the dominant soft-drink
markets, the growth has slowed down dramatically, but they are still import ....
Middle of paper
.... have slowed. Both Coca-
Cola, which sold 10 billion cases of soft-drinks in 1992, and Pepsi now find
themselves asking, "Where will sales of the next 10 billion cases come from?"
The answer lies in the developing world, where income levels and appetites for
Western products are at an all time high.
Often, the company that gets into a foreign market first usually dominates that
country's market. Coke patriarch Robert Woodruff realized this 50 years ago and
unleashed a brilliant ploy to make ....
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Word count: 1107
Page count: 5 (approximately 250 words per page)
