General Motors - Financial Ratio Analysis
Beginning of paper
I. General Motors History Highlights
In its early years the automobile industry consisted of hundreds of firms, each
producing a few models. William Durant, who bought and reorganized a failing
Buick Motors in 1904, determined that if several automobile makers would unite,
it would increase the pr ....
Middle of paper
.... from 1923 to 1937, implemented a decentralized management
system, now emulated worldwide. The auto maker competed by offering models
ranging from luxury to economy, colors besides black, and yearly style
modifications. By 1927 it had become the industry leader.
GM introduced a line of front-wheel-drive compacts in 1979. Under Roger Smith,
CEO from 1981 to 1990, GM laid off thousands of workers as part of a massive
companywide restructuring and cost cutting program.
In 1984 GM formed NUMMI wi ....
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