U.S And Japan Car Industries
Beginning of paper
It is unfortunate that the U.S. chose to use automobiles as its wedge to open
the alleged "closed" markets of Japan. One Japan-based managing executive of the
Big Three has even admitted that they consider the Japanese automobile market to
be open. Japan is not the island of protectionism in a sea ....
Middle of paper
.... as well.
The U.S. needs to do what the Japanese did when they penetrated the American
market; hard market research and heavy investment. The Japanese spent billions
of dollars studying American taste and manufacturing models that suited them.
The Big Three have generally confined their efforts to sending models that they
have made specifically for Americans. Bill Duncan, the head of the Japan
Automobile Manufacturers Assn. states that "it was the basic principals of
competition that ma ....
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Word count: 1225
Page count: 5 (approximately 250 words per page)
