Marketing Of Honda Motorcycles In The USA
Beginning of paper
The American Honda Motor Company was established as a subsidiary by Honda
in 1959. During the 1960's the type of motorcycles brought by Americans
underwent a major change. Motorcycle registrations increased by over
800,000 in five years from 1960. In the early 60's the major competitors
were Haley ....
Middle of paper
.... the scale economy disadvantages in
technology, distribution, and manufacturing. The BCG report showed that
success of the Japanese manufacturers started with the growth of their own
domestic markets. The high production for domestic demand led to Honda
experiencing economies of scale as the cost of producing motorbikes
declined with the level of output. This provided Honda to achieve a highly
competitive cost position which they used to penetrate into the US market.
" The basic philosophy of th ....
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Word count: 1670
Page count: 7 (approximately 250 words per page)
