Tyler Pet Foods, Inc.
Beginning of paper
I. SUMMARY
Tyler Pet Food Inc. is a major distributor of dog food for show-dog kennels
in the United States. After some researches and discussions, Tyler Pet
Foods(TPF) decided to enter into the household dog food market in the
Boston, Massachusetts, metropolitan area. TPF hired a consulting fir ....
Middle of paper
.... 65% of all dog food sales are
made in supermarkets, which provide 25% gross profit margin to the retailer.
Typically, all pet foods are located in one area of the store, separate
from human foods.
III. COMPETITION
There are about 1,000 dog food manufacturers in the United States. Ralston
Purina, Carnation, Mars, Heinz, Quaker Oats, and Grand Met USA, together
capture 83% of all supermarket sales. Traditionally, dog food comes in
five forms: Canned, Dry, Soft-Dry, Moist, and Treats. ....
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Word count: 849
Page count: 4 (approximately 250 words per page)
