IBM's Dominance Of The Computer Industry
Beginning of paper
The dominance that IBM enjoyed over the computer industry from the
mid-1950's to the mid-1970's was not achieved primarily through superior
technology, but through superior marketing and customer service. IBM
realized that customer were interested in solutions to problems rather that
the technica ....
Middle of paper
.... gave it a unique
advantage over its competitors. As Frank Cary, a future president of IBM
put it shortly after the release of System/360, "We don't sell a product…we
sell solutions to problems." And this is exactly what they did. Often
times, software would be custom tailored for a particular business's needs.
IBM's greatest advantage, however, was its reputation as a service-oriented
vendor. Recognizing the importance of training, the company set up
programming courses to train users ....
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Word count: 670
Page count: 3 (approximately 250 words per page)
