The Success Of Lillian Vernon
Beginning of paper
It all began with black and white in 1951. Today, nearly 45 years
later, the mail order business of Lillian Vernon has swept the mail order
market and maintained a financial foothold where others could not. Lillian
Hochberg (now known as Lillian Vernon) started her business at her
Lillian's motiv ....
Middle of paper
.... a hit, she immediately
increased her inventory to inexpensive jewelry and make-up paraphernalia.
Over the past 45 years, Lillian has had two sons, Fred and David Hochberg,
both of whom joined their mothers business and quickly rose up through the
management ranks. With their help, her -little business+ went public in
1987 on the American Stock Exchange. Since the Lillian Vernon Corporation.
went public, it has overcome the unavoidable but near fatal traumas that
face every entrepreneurial en ....
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Word count: 848
Page count: 4 (approximately 250 words per page)
