Coke
Beginning of paper
Inside the chairman’s office on the 25th floor of Coca-Cola’s stately headquarters in Atlanta, in the top left-hand drawer of his desk, Roberto Goizueta has for many years kept two charts. One describes Coca-Cola’s fundamental business: selling the concentrate that transforms fizzy water into ....
Middle of paper
.... become less relevant," Goizueta says, "I don’t need to look at them very much anymore."
Poor Roger Enrico. He certainly can’t say the same about . Since he became PepsiCo’s chief executive in April, Enrico has been seeing a whole lot more red—Coca-Cola red—than he ever expected. Not to mention red as in ink, as in blood. PepsiCo has been badly wounded in the cola wars. Its casualties are high. Caroline Levy, who follows the soft drink industry for the investment firm Schroder W ....
------------------
Word count: 4620
Page count: 17 (approximately 250 words per page)
