.... prices are compared (Biswas & Blair, 1991). There are two types of reference price: internal and external. External reference prices are ones that exist in the environment and are used by consumers to assess the value of an item. Examples of these reference prices include reduced promotional prices and a competitor's price (Biswas, Wilson & Licata, 1993). The second major type of reference price is the internal reference price. These exist in the consumer's mind as either a point or a range of points (Putler, 1992). In either case, the reference price is used to evaluate the value of a price under consideration. The concept of the reference price .....

.... school that only other rich kids can attend. This would be an environment where there may not be racial differences. Because of the way, he was taught and raised, the child has become prejudiced, and the beliefs that his parents once had are now his own. When this child leaves that school, he has not had any contact with anyone from a different lifestyle. He will not know how to react to someone like a homeless person on the street. Like the child, everyone in America has a right to be here. Just because someone looks or acts different from him, that does not make his prejudices right. The nicest person in the world could be a homeless per .....

.... lower self-esteems. We also hypothesized that students for the most part would prefer to be in a sexual relationship as opposed to being single. We assumed that students living on their own would tend to be more promiscuous than those living at home. We also thought that a student’s sexual behaviour would often be affected by alcohol regardless of whether they were single or in a relationship. We thought that our results would show that males became sexually active at an earlier age than females. We believed that males would be more sexually active than females and that males would be more likely to engage in more than one relationship at a .....

.... as well as sites like search engines that profit. In 1995 when the Internet was not as highly recognized as is today, advertising totaled US$312 million. It is estimated that in the year 2000, advertising spending will increase to $5 billion and this money will go to search engines or smaller web sites that are allowing companies and businesses space to advertise their product or service. Businesses will profit from the use of because it is much cheaper and is more effective when compared to standard advertising. Larger firms can also sponsor smaller web sites which may be trying to pay service charges for maintaining their site by allowing lar .....

.... its competitors through the use of price and purchasing benefits. This is a good beginning to develop a dominating image on the perpetual map of the scuba equipment market. As Gulfways moves thru the introduction stage of the product life cycle and on to the growth stage, the company needs to begin to think about how to reposition their product in the minds of the consumer in order to increase sales level and grow as a company. Gulfways also has a position on the perpetual map with respect to the final customers opinion. The company's current position with their non-retailer customers is that of a competitively priced firm that also offers quality .....

.... for opium and a cure for asthma and toothaches (Drugs 78). The next major step to enforce drugs in the country came by the passing of the Harrison Act in 1914. The act though was not a major force to prohibit the use of drugs. It was mainly a means to collect revenue from the sale of prescribed drugs. It also did make it unlawful to poses narcotics unless the drug was prescribed by a doctor (Drugs 79). The next major act the came about to try and enforce drugs was in 1970. It was the Controlled Substances Act and the Controlled Substances Import and Export Act. These two acts created schedules for drugs amended the penalties for viola .....

.... sisters would curl beside a blazing fire and watch a classic Christmas movie called, "It's a Wonderful Life". This is what the true spirit of Christmas should be. The Christmas of the present is not what it used to be. What once was a delightful, Christmas caroling time is now a chaotic, screaming in someone's face nightmare. Relatives avoid each other for fear of actually reliving bad childhood family moments. Children still run around the house clamoring over presents, but not from under a nice smelling pine tree, but from an aluminum death trap waiting to fall over and spit out sparks of electricity. While the children still enjoy this time, they .....

.... it is becoming increasingly harder for a television show or movie to become a hit. Making money at the movies is problematic, though studios once thought star power was a surefire way to receive boffo box-office returns. These days star power is limited, and often meaningless, unless the film strikes a nerve with audiences. "There's no justification for any of these high salaries unless you get the actor in a film with a terrific idea," said an anonymous studio executive. "Look at Mr. Holland's Opus. The film was cheap. Richard Dreyfuss is no longer a star. But the idea counted." Yet studios continue to shell out for these big names, exploding .....

.... aid in determining the airplane's ground speed. Ships can carry radar to detect icebergs, other ships, and aircraft. Radar can do more than find a target. It can tell how fast and in which direction the target is moving. This information can be used to direct the firing of guns and missiles to protect a country against attack. In peacetime, radar can help navigate ships, land planes in a fog, and guide astronauts. Radar can help control street traffic and assist the police in finding speeding automobiles. Radar sets come in many sizes. A small set, made for use in a guided missile, is not much larger than a coffeepot. The larger sets u .....

.... It leaves the Boxer with that characteristic stub that wiggles rather furiously when the Boxer is pleased, which for this rather friendly breed is much of the time. Consequently, the dog we see fitting the classic mold outline in the American Kennel Club (AKC) Boxer breed standard is a bit different from the portrait we would see if the pup were allowed to grow up without surgical intervention. These procedures lie at the heart of a rather heated debate, especially in the Boxer world. Unlike many other cropped and docked breeds, the Boxer’s breed standard offers no choice regarding whether the tail or, most significantly, the ears may be lef .....